Selected engagements, anonymised as confidentiality applies.
VG / Coaching
A newly promoted public affairs leader needed to build a personal brand and navigate internal politics.
A 14-month mission focused on understanding political interactions in internal and external arenas.
Education / Public Affairs
A video games schools’ association wanted to approach politics effectively.
We delivered a four-step programme addressing tools, stakeholder mapping, priority targets and messaging.
Foodtech / Crisis
A food company facing EU scrutiny. Mission: keep everything under control & maintain “business as usual.”
A six-month crisis contract covering tools, message houses, stakeholder engagement strategies, representation, and level-2 spokesperson training.
Case study — corporate diplomacy
Food tech: avoiding a precedent that would open the door to abuse
6 months · Japan · Representation contract
• The situation: The authorities wanted to ban, a world first, a product recognised as “generally safe” by the WHO.
• What we did: Deployed scientific evidence-based counter-arguments, engaging with authorities, diplomats and media.
• Why it mattered: The precedent would have drawn a target on our client for governments prone to find simple solutions to complicated issues.
• The result: The promised ban was never enforced.
Our background
More than 20 years developing lobbying and communication strategies for international groups, trade associations, and national bodies across EMEA and the EU. Issues handled include GMO/GMM, food enzymes, processing aids, sweeteners, food additives, REACH, CSR, and sustainability — arenas where science, regulation, and public opinion collide. A second career in video game journalism for some of Europe’s most demanding outlets gives us a rare command of an industry now facing its own wave of regulation and scrutiny.
Reach out contact@pnyxconsult.eu