{"id":153,"date":"2026-08-17T13:48:23","date_gmt":"2026-08-17T13:48:23","guid":{"rendered":"https:\/\/pnyxconsult.eu\/?page_id=153"},"modified":"2026-09-19T08:12:20","modified_gmt":"2026-09-19T08:12:20","slug":"our-approach","status":"publish","type":"page","link":"https:\/\/pnyxconsult.eu\/?page_id=153","title":{"rendered":"Our Approach"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We start with the facts and finish by making sure you can eventually carry the argument.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">How we work \u2014 four building blocks, you choose<\/h6>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-secondary-color has-text-color has-background has-link-color has-normal-font-size wp-elements-1 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#fbfaf7\">\n<h6 class=\"wp-block-heading has-text-align-center has-accent-color has-text-color has-link-color wp-elements-2\">DIAGNOSE<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stakeholder mapping<\/li>\n\n\n\n<li>Issue and risk audit<\/li>\n\n\n\n<li>Perception baseline<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-secondary-color has-text-color has-background has-link-color has-normal-font-size wp-elements-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#fbfaf7\">\n<h6 class=\"wp-block-heading has-text-align-center has-accent-color has-text-color has-link-color wp-elements-4\">POSITION<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Message house<\/li>\n\n\n\n<li>Proof points and evidence<\/li>\n\n\n\n<li>Q&amp;A and red lines<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-secondary-color has-text-color has-background has-link-color has-normal-font-size wp-elements-5 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#fbfaf7\">\n<h6 class=\"wp-block-heading has-text-align-center has-accent-color has-text-color has-link-color wp-elements-6\">ENGAGE<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meeting programme<\/li>\n\n\n\n<li>Briefings and materials<\/li>\n\n\n\n<li>Spokesperson preparation<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-secondary-color has-text-color has-background has-link-color has-normal-font-size wp-elements-7 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#fbfaf7\">\n<h6 class=\"wp-block-heading has-text-align-center has-accent-color has-text-color has-link-color wp-elements-8\">SUSTAIN<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoring and alerts<\/li>\n\n\n\n<li>Quarterly strategy review<\/li>\n\n\n\n<li> Crisis drill<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Typical formats: Positioning sprint (6\u20138 weeks) \u00b7 Issue campaign (3\u20136 months) \u00b7 Ongoing representation (12-month retainer) \u00b7 Crisis stand-by<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">How we practice corporate diplomacy<\/h6>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\"><strong>Defensive toolbox<\/strong><\/mark><br>Crisis communication, media training, regulatory affairs, reputation &amp; issues management, public speaking, association management, intercultural communication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\"><strong>Storytelling<\/strong><\/mark><br>Advocacy, communication strategies, EU lobbying, C-suite communication, public affairs, ambassadorship, corporate &amp; institutional communication, internal communication, global readiness, social licence to operate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discreet, tailored, actionable. We do not offer cookie-cutter solutions \u2014 every mission is tailored to the issue, the audience, and the context. We work under NDA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reach out: <a href=\"mailto:contact@pnyxconsult.eu\">contact@pnyxconsult.eu<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h6 class=\"wp-block-heading has-small-font-size\">Glossary<\/h6>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>\u2022 Corporate diplomacy <\/strong>\u2014 The application of diplomatic principles \u2014 relationship-building, negotiation, cultural intelligence, and reputation management \u2014 to how a company engages with governments, NGOs, media, and other non-market stakeholders across borders.<br><strong>\u2022 Public affairs <\/strong>\u2014 An organisation\u2019s strategy to monitor, manage, and influence its business environment.<br><strong>\u2022 Global readiness <\/strong>\u2014 The range of skills and mindsets needed to operate effectively in a globally interconnected environment.<br><strong>\u2022 Social licence to operate (S-LTO)<\/strong> \u2014 The acceptance granted to a company or organisation by the community, built on legitimacy, credibility, and trust.<br><strong>\u2022 Issues management<\/strong> \u2014 A strategic process for identifying and responding to emerging socio-political trends before they become crises.<br><strong>\u2022 Corporate social responsibility (CSR)<\/strong> \u2014 A company\u2019s effort to assess and take responsibility for the environmental and social impacts of its operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We start with the facts and finish by making sure you can eventually carry the argument. How we work \u2014 four building blocks, you choose DIAGNOSE POSITION ENGAGE SUSTAIN Typical formats: Positioning sprint (6\u20138 weeks) \u00b7 Issue campaign (3\u20136 months) \u00b7 Ongoing representation (12-month retainer) \u00b7 Crisis stand-by How we practice corporate diplomacy Defensive toolboxCrisis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-153","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false,"twentytwenty-fullscreen":false},"uagb_author_info":{"display_name":"Jessica@Pnyx","author_link":"https:\/\/pnyxconsult.eu\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"We start with the facts and finish by making sure you can eventually carry the argument. How we work \u2014 four building blocks, you choose DIAGNOSE POSITION ENGAGE SUSTAIN Typical formats: Positioning sprint (6\u20138 weeks) \u00b7 Issue campaign (3\u20136 months) \u00b7 Ongoing representation (12-month retainer) \u00b7 Crisis stand-by How we practice corporate diplomacy Defensive toolboxCrisis&hellip;","_links":{"self":[{"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/pages\/153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153"}],"version-history":[{"count":8,"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/pages\/153\/revisions"}],"predecessor-version":[{"id":183,"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/pages\/153\/revisions\/183"}],"wp:attachment":[{"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}