{"id":153,"date":"2026-08-17T13:48:23","date_gmt":"2026-08-17T13:48:23","guid":{"rendered":"https:\/\/pnyxconsult.eu\/?page_id=153"},"modified":"2026-08-18T11:44:24","modified_gmt":"2026-08-18T11:44:24","slug":"our-approach","status":"publish","type":"page","link":"https:\/\/pnyxconsult.eu\/?page_id=153","title":{"rendered":"Our Approach"},"content":{"rendered":"\n

We start with the facts and finish by making sure you can eventually carry the argument.<\/p>\n\n\n\n

How we work \u2014 four building blocks, you choose<\/h6>\n\n\n\n
    \n
  1. Diagnose<\/mark>
    \u2022 Stakeholder mapping
    \u2022 Issue and risk audit
    \u2022 Perception baseline<\/li>\n<\/ol>\n\n\n\n
      \n
    1. Position<\/mark>
      \u2022 Message house
      \u2022 Proof points and evidence
      \u2022 Q&A and red lines<\/li>\n<\/ol>\n\n\n\n
        \n
      1. Engage<\/mark>
        \u2022 Meeting programme
        \u2022 Briefings and materials
        \u2022 Spokesperson preparation<\/li>\n<\/ol>\n\n\n\n
          \n
        1. Sustain<\/mark>
          \u2022 Monitoring and alerts
          \u2022 Quarterly strategy review
          \u2022 Crisis drills<\/li>\n<\/ol>\n\n\n\n

          Typical formats: Positioning sprint (6\u20138 weeks) \u00b7 Issue campaign (3\u20136 months) \u00b7 Ongoing representation (12-month retainer) \u00b7 Crisis stand-by<\/p>\n\n\n\n

          How we practice corporate diplomacy<\/h6>\n\n\n\n

          Defensive toolbox<\/mark>
          Crisis communication, media training, regulatory affairs, reputation & issues management, public speaking, association management, intercultural communication.<\/p>\n\n\n\n

          Storytelling<\/mark>
          Advocacy, communication strategies, EU lobbying, C-suite communication, public affairs, ambassadorship, corporate & institutional communication, internal communication, global readiness, social licence to operate.<\/p>\n\n\n\n

          Glossary<\/h6>\n\n\n\n

          \u2022 Corporate diplomacy \u2014 The application of diplomatic principles \u2014 relationship-building, negotiation, cultural intelligence, and reputation management \u2014 to how a company engages with governments, NGOs, media, and other non-market stakeholders across borders.
          \u2022 Public affairs \u2014 An organisation\u2019s strategy to monitor, manage, and influence its business environment.
          \u2022 Global readiness \u2014 The range of skills and mindsets needed to operate effectively in a globally interconnected environment.
          \u2022 Social licence to operate (S-LTO) \u2014 The acceptance granted to a company or organisation by the community, built on legitimacy, credibility, and trust.
          \u2022 Issues management \u2014 A strategic process for identifying and responding to emerging socio-political trends before they become crises.
          \u2022 Corporate social responsibility (CSR) \u2014 A company\u2019s effort to assess and take responsibility for the environmental and social impacts of its operations.<\/p>\n\n\n\n

          Discreet, tailored, actionable. We do not offer cookie-cutter solutions \u2014 every mission is tailored to the issue, the audience, and the context. We work under NDA. <\/p>\n\n\n\n

          Reach out: contact@pnyxconsult.eu<\/a><\/p>\n\n\n\n

          <\/p>\n","protected":false},"excerpt":{"rendered":"

          We start with the facts and finish by making sure you can eventually carry the argument. How we work \u2014 four building blocks, you choose Typical formats: Positioning sprint (6\u20138 weeks) \u00b7 Issue campaign (3\u20136 months) \u00b7 Ongoing representation (12-month retainer) \u00b7 Crisis stand-by How we practice corporate diplomacy Defensive toolboxCrisis communication, media training, regulatory […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-153","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"post-thumbnail":false,"twentytwenty-fullscreen":false},"uagb_author_info":{"display_name":"Jessica@Pnyx","author_link":"https:\/\/pnyxconsult.eu\/?author=1"},"uagb_comment_info":0,"uagb_excerpt":"We start with the facts and finish by making sure you can eventually carry the argument. How we work \u2014 four building blocks, you choose Typical formats: Positioning sprint (6\u20138 weeks) \u00b7 Issue campaign (3\u20136 months) \u00b7 Ongoing representation (12-month retainer) \u00b7 Crisis stand-by How we practice corporate diplomacy Defensive toolboxCrisis communication, media training, regulatory…","_links":{"self":[{"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/pages\/153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=153"}],"version-history":[{"count":3,"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/pages\/153\/revisions"}],"predecessor-version":[{"id":170,"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=\/wp\/v2\/pages\/153\/revisions\/170"}],"wp:attachment":[{"href":"https:\/\/pnyxconsult.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}